When Sheryl Steinberg was a girl, she thought she would become an architect. An interior designer. A sports reporter. A physio-therapist. Even a coroner (during the Quincy TV show era).

Never in a million years, did she expect to end up working in computers (though, looking back, she did have a thing for The Twilight Zone).

After graduating university with a journalism degree, Sheryl got a job as an advertising copywriter—only to lose it a couple of years later due to the economic recession of the early 1990s.

Determined to keep writing, she picked up random writing jobs (translation: writing about rakes and power tools for Canadian Tire store flyers and catalogs), until she applied for a full-time posting as a technology publicist/writer. It didn’t matter that she knew nothing about technology. She could learn (she needed the money). And learn she did, working on agency accounts over the years, like Dell, Lexmark, NEC and AT&T.

After getting married and having two amazing children, Sheryl established her own boutique agency, working on other accounts like Compaq, Microsoft, Palm and Symantec.

She also returned to her journalistic roots and began writing about lifestyle issues, architecture and design for magazines and newspapers, including Chatelaine, Style at Home, Canadian House & Home and The Globe and Mail.

Inspired to marry her two worlds in 2004, Sheryl pitched one of her magazine editors on a feature article that would educate mainstream women on technology (complete with a fun, sexy Cosmo-like quiz).

Rejected and dismayed, Sheryl turned the article concept into a novel, now known as Opportunity Rings, to empower women to do anything, even if that means installing a wireless network.

Sheryl lives in Toronto and still writes about women and technology, architecture and design from her home office – while juggling meal preparation, helping her kids with homework and getting them to/from school, hockey, baseball, swimming and karate – with her smartphone and laptop permanently attached to her hip.